MAGAZINE CONVENTION ANALYSIS

R&B Music Magazine

Audience of R&B Music Magazines
The general target audience for R&B music magazines are teenagers and young adults (ages 16-25) both male and female so people who listen to R&B music listen to radio and TV stations such as MTV BASE, Radio1 Extra, and Kiss etc. Due to the fact that they play a lot of R&B music it attracts their audience even more which makes them more intrigued about the artist/band which is why they may buy the magazines about them and get an insight on their personal lives. Moreover, by looking at the artists fashion sense and the way their body language is, you get a sense of what people they aim their music at as teenagers and young adults represent themselves in a similar way with the fashion sense.

Layout Fonts/Typography and colour schemes
The 'Billboard' magazine always have a white bold masthead which sometimes contrats with the main image, where the artist may wear dark types of clothing. 'Billboard' magazine have a variety types of fonts as it all depends on the main image most of the time. The colour that is mostly used on R&B music magazines are a range of dark colours, such as black and red and even bright colours where they use white, yellow, orange and pink to contrast one another and not clash together. This is similar to the Indie Pop Music genre as they use a vast majority of colours on their magazines to compliment the darker colours.

Types of articles/content
R&B music magazines consist of contents such as interviews with artists, first look at photos from music videos, show reviews, record breaking charts, new music from artists and upcoming tour dates from international artists like Rihanna, Drake, Rita Ora, Usher, Nicki Minaj and many more. 

Main focus
The main focus for an R&B music magazine is what artist is taking the world by storm and breaking records as they are considered the 'biggest R&B artists' if they do so. R&B music magazines also give us an insight on the artists as we get to know them even more through interviews, which is another main focus. 

Pop Music Magazine
Audience of Pop Music Magazines
The target audience for Pop music magazines are typically younger females aged 12-16 as these magazine companies would target these particular audiences by fulfilling their expectations. For this particular type of genre, the demographics is shown in the magazine by using aspects like bright colours, popular artists of the time such as boy bands as they have a massive amount of fan girls, filling their gender demographic.

Layout Fonts/Typography and colour schemes
The masthead of a Pop music magazine always stands out as it is typically bright and bold which attracts the target audience. The masthead should always have a relation to music. For example, 'We Love Pop' is a good and clear example as it involves the word 'Pop' which is a well known genre of music. The fonts are always very eye catchy and chatty to it's audience which attracts their attention them even more. Colour scheme wise, they will use bright and vibrant colours to make it stand out from the other magazines in order to attract their audience. Throughout the magazine, they will use the same colour scheme so the magazine as a whole has a constant style. 

Types of articles/content 

Pop music magazines consist of fashion trends and celebrities throughout the magazine. It also includes stories and gossip about a range of artists and band and an a3 sized poster(s) of a popular artist at that time. To capture the attentions of young teenagers the magazines include quizzes and competitions so they can play a part and win prizes or even tickets to see their favourite artist at concerts. In a humorous sense, pop magazines pick the funniest celebrity pictures and associates them with a witty caption. For the audience to get involved they send embarrassing stories about themselves and the magazine also pick the most popular and must watch films, TV programmes and games.

Main focus
The main focus on Pop music magazines are the artists themselves, their music, events such as the BBC Radio 1 event and upcoming festivals.

Indie Pop Music Magazine

Audience of Indie Pop Music Magazines 

Like every other types of music magazines, Indie Pop also has its specific audience. For example, 'NME' is a music magazine which is devoted to the Indie Pop genre. They are also very clear on who their audience is as they state that it has an 'intensely engaged audience consisting of 16-24 year olds.'

Layout
Often, celebrities that are featured on the 'NME' magazine are presented as edgy and daring by wearing odd, different and unusual attires. 
The layout for an Indie Pop music magazine are very specific and clear cut, they tend to have a clean design and layout which allows us as the audience to focus more on the central image of the band or artist, therefore, it makes the image clearer in the readers mind. 

Fonts/Typography and colour schemes
The fonts that are featured on Indie Pop music magazines are often big and bold, while there are also main colours, such as; red, white and black. It is clear to see the style of Indie Pop on the covers as we mostly see dark colours which sometimes contrast with the lighter colours. On some occasions the magazine cover may also consist of bright and vivid colours such as yellow and pink, to fit with this edgy style. Adding to that, these colours are generally associated with the indie genre as a whole. They also typically consist of graphic and bold features but to a lesser extent.

Types of articles/content 
Generally, indie pop music magazines consist of music reports, interviews with a range of artists, undiscovered artists and fashion trends. It also consists of artists upcoming tour dates/events such as; The Neighbourhood, Lana Del Ray, and The xx and many more. 

Main focus
Similar to the rock genre, there is more focus on the artists themselves rather than celebrity gossip, this is because readers are more interested in the artist and their music life, instead of general gossip and rumours about them.